Simple Ways to grow your business. Small changes , big improvements long-term
After the initial honeymoon period wears out, you’ll realise growing your business is hard and passion alone is not enough. Passion will keep you going when others would quit! Passion will help you stay in the trenches whilst taking lots of action, effort, time and patience. When starting out, you have to wear all the hats. Dealing with sales and marketing, understanding VAT, taxes and compliance so say the least
But the end result makes it all worth the blood, sweat, tears and sleepless nights as fortune favours the bold.
So based on the above, here are a few simple and not complicated tips on how to grow your business to the next level.
1. Research your competition for web dominance.
See what the masses are offering to their customers, what sells and you can figure out how to make it better or ideally create a totally new market. Remember competing is for amateurs. Use platforms like Similar Web and Spy Fu to see what is popular with potential clients. Both provide insight into what the competition is doing or marketing. It’s your chance to write great ad copy and see which keywords can get traffic to your new or improved product for your clients.
2. Reward your most loyal customers that helped you get where you are!
A loyalty system is a great way to show appreciation as well as increasing sales. Building a customer loyalty program that will help you retain customers and attract new ones. It pays off in the long run for both you and your client! Build an attractive loyalty program and make it accessible to your existing clients. Win – Win
3. Build an email list.
An email list is one of the most effective and important foundations in your business. Especially in the age of social media such as Facebook/Instagram/twitter etc. While growing your pages on those platforms it’s important, keep in my mind they don’ belong to you. Remember what happened to Hi5 and My Space? These platforms can crumble down and you’ll end up with nothing. A website and an email list will always belong to you. You can create a lead magnet such as an eBook or pdf with a check list to make people opt-in. Mail chimp is the simplest and easiest email building free it’s free up to 2000 subscribes.
4. Offers or giveaways.
What complementary products, services or information can you also offer in your business? That also matter to your clients. Identity new opportunities in your niches. Give them away samples, bonus products or at a special price.
Build Relationships and Network like there’s no tomorrow
Relationships matter when growing your business. Go to meetings, meet ups, and other social events. These networking opportunities are sometimes free and the people there are eager to meet you as you are to meet them. See how you can help them to ensure it’s an enjoyable and profitable relationship for them also! Be humble, respect others and treat them as you would a friend or family member!
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